Dr Rohit Gutgutia is the Medical Director at Nova IVF Fertility, Eastern India. He was trained in Israel with the team of Prof Amit Ami in 2005 in reproductive medicine. He helped to set up and formulate the clinical protocols at Genome: the fertility centre at Kolkata, the clinic soon got established as the leading IVF unit in east India. Subsequently he has served both AMRI medical centre and NOVA IVI Fertility, Kolkata as the clinical director, helping to achieve clinical acclaim for both these institutions. At present he is engaged in nurturing and developing an enabling environment for fellow clinicians and embryologists to provide best in class treatment and assistance to couples seeking conception. As has been the professional credo, in his word “we are forever striving to ensure quality of care and service for everyone and everywhere.”